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Native Shoes Camp Ready
My Role—
Art Direction
Graphic Design
Photography—Emily Holmes
Geared towards parents preparing to send their kids to summer camp, Camp Ready is a print and color story that inspires creativity and play.
Each environment utilizes real-world elements to tie in various activities. The color story for each environment allows for our focus to be drawn to the shoe – our vehicle for adventure.
We played with adding movement to our visuals through gifs which added to the liveliness of the campaign.
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