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Native Shoes Earth Month

My Role—

Art Direction

Graphic Design

Illustration

Copywriter—Jessica Liew

Creative Director—Alex Ballingall

At Native Shoes, we strive to make planet-friendly choices everyday by using bio-based material alternatives where possible and leaning into our recycling initiatives. Join us in celebrating the beautiful earth we get to roam.

We wanted this campaign to feel like a human expression of love towards the earth,
so we introduced a lot of analog elements to bring our story to life. Including handwritten text, still-life charcoal drawings, and stock film photography featuring vignettes of nature.

5-Minute nature studies using willow charcoal on newsprint.

NS Black Friday

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