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Native Shoes Earth Month
ROLE
Art Direction
Graphic Design
Illustration
At Native Shoes, we strive to make planet-friendly choices everyday by using bio-based material alternatives where possible and leaning into our recycling initiatives. Join us in celebrating the beautiful earth we get to roam.
Copywriter—Jessica Liew
Creative Director—Alex Ballingall
We wanted this campaign to feel like a human expression of love towards the earth,
so we introduced a lot of analog elements to bring our story to life. Including handwritten text, still-life charcoal drawings, and stock film photography featuring vignettes of nature.
5-Minute nature studies using willow charcoal on newsprint.
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