Strides

ROLE

Branding

There has long been a gap between accessibility and style in leg prosthetics. Strides' mission is to create more freedom of choice, freedom of expression, and freedom to move forward for both amputees and able-bodied people. Research & initial stages of this project were completed with Alba Palomar Robisco and Kaho Furukawa.

Derived from the tread of a shoe with confident, angular shapes, this logo speaks to being able to step into your own version of self-expression without anything holding you back.